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What Factors Determine the Combination of the Promotional Mix for a Business

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Essay

What factors determine the combination of the promotional mix for a business? Use examples of non-personal,personal and special forms of communication for each.


Definitions:

Job-Related Skills

Specific skills and capabilities that enhance an individual’s performance in their current or future employment roles.

Nucor's Profit-Sharing Program

A compensation strategy used by Nucor Corporation that offers employees a share in the company's profits, aiming to motivate performance and align interests.

Steelworker

An individual who works in the steelmaking industry, often involved in the production and manufacturing of steel products.

Guaranteed

A promise or assurance that certain conditions will be fulfilled or met.

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