Match the Term with Its Definition

question 66

Multiple Choice

Match the term with its definition.
-A promotional strategy that provides visibility for a business at little or no cost

• A)advertising
• B)app
• C)blog
• D)e-mail promotion
• E)hyperlink
• F)institutional advertising
• G)personal selling
• H)product advertising
• I)promotion
• J)promotional mix
• K)prospecting
• L)publicity
• M)quick response (QR) code
• N)sales promotion
• O)social media

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Definitions:

BDI

Brand Development Index, a measure of a brand's sales performance within a specific market or demographic group, compared to its overall performance.

Market Segment

A group of individuals or organizations sharing one or more characteristics, making them have similar product needs.

BDI

Brand Development Index, a measure of the strength of a brand in a specific market or geographic area.

Brand Position

Refers to the unique space a brand occupies in the minds of customers and how it is distinguished from its competitors' products or services.