Match the Term with Its Definition

question 12

Multiple Choice

Match the term with its definition.
-A technique that sets very high prices for a limited period before reducing them to more competitive levels

• A)average pricing
• B)follow-the-leader pricing strategy
• C)freemium strategy
• D)markup pricing
• E)penetration pricing strategy
• F)prestige pricing
• G)price lining strategy
• H)price skimming strategy
• I)product line pricing
• J)variable pricing strategy

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Definitions:

Cognitive Dissonance Theory

A theory that explains the feelings of discomfort that result from holding two conflicting beliefs.

Freud's Theory

A set of psychoanalytic theories developed by Sigmund Freud that emphasize unconscious processes, sexual and aggressive instincts, and early childhood experiences.

James-Lange Theory

A theory of emotion suggesting that physiological arousal precedes and causes the emotional experience, meaning emotions result from the interpretation of bodily reactions to stimuli.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, influencing the likelihood of that behavior being repeated.