Discuss the Characteristic Differences Between Marketing Products Versus Services

question 107

Essay

Discuss the characteristic differences between marketing products versus services.

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Definitions:

Vertical Integration

The involvement by a company in more than one of the activities in the entire value chain from development through production, distribution, sales, and after-sales service.

Economies of Scale

The cost advantage that arises with increased output of a product, as the fixed costs are spread over more units of production.

Demand Pooling

A strategy used in supply chain management to reduce variability in demand by aggregating demand across different customers or markets.

Unavoidable Cost

Costs that cannot be eliminated or reduced in the short-term regardless of the level of production or the business activity.