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A customer complaint can be positive.
Dissonance
A state of conflict or inconsistency between a person's beliefs, attitudes, or actions.
Norm Of Reciprocity
A social norm that dictates that a favor should be repaid in kind, fostering cooperation and social bonds.
Informational Social Influence
The process by which individuals change their attitudes or behavior to align with those of a group, due to the desire to be correct or to understand the proper way to act.
Norm Of Reciprocity
A social norm that expects individuals to respond to each other with equivalent actions, such as returning favors or responding to hostility in kind.
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