Match the Term with Its Definition

question 12

Multiple Choice

Match the term with its definition
-The psychological tension or anxiety that occurs when a customer has second thoughts immediately following a purchase

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Premises

Statements or ideas that form the basis for a reasoned argument or the background against which an argument is formed.

Conclusion

The statement that logically follows from the premises in a logical argument, often signified by therefore.

Sample Variety

Refers to the diversity within a sample group in research, indicating a range of characteristics or attributes.

Generalization

A general idea or assertion derived from analyzing specific instances.