Examlex
State and local governments are becoming less involved in financing new businesses.
Promotional Methods
Various strategies and approaches used by businesses to communicate the benefits of their products or services to their target audience.
BrandDynamics Model
A framework used in marketing to assess and predict consumer loyalty and brand strength over time.
Millward Brown
A global market research agency known for its expertise in brand management and advertising effectiveness measurement.
Brand Strength
The extent of brand recognition and loyalty that a brand has, influencing its market performance.
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