Discuss Business Traits That Business Angels Look for in Prospective

question 55

Essay

Discuss business traits that business angels look for in prospective investments.What are typical motivations?

---

Definitions:

Hedonic Relevance

The significance or relevance of an event or object based on the pleasure or pain it can produce.

Emotionally Desirable

Attributes or situations that are appealing or sought after due to the positive emotions they elicit.

Discounting Principle

A concept in social psychology that suggests when there are multiple possible causes for a behavior, less significance is given to any single cause.

Correspondent Inference

An inference about a person's disposition or character based on observed behavior, especially when the behavior is freely chosen.