Studies Show That When People Are Asked to Name the Person

question 31

Multiple Choice

Studies show that when people are asked to name the person they feel closest to, the most common answer is:

• A) their best friend.
• B) their siblings.
• C) their romantic partner.
• D) their parents.

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Definitions:

Potential Buyers

Individuals or entities that are considered likely to purchase a product or service based on certain characteristics or behaviors.

Elicits Response

An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Four Ps

Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.