Contrast Social Identity Theory and Uncertainty-Identity Theory? What Does Each

question 143

Essay

Contrast social identity theory and uncertainty-identity theory? What does each theory propose about the motives that drive group identification?

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Definitions:

Marginal Benefits

The supplementary benefit or enjoyment a person gets by consuming another unit of a good or service.

Rational Choice

The theory in economics and sociology that suggests individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.

Positively Correlated

Describes a relationship between two variables where they move in the same direction, meaning if one variable increases, the other also increases and vice versa.

Causation

The relationship between cause and effect, where one event (the cause) directly results in the occurrence of another event (the effect).