The Degree to Which the Audience Perceives a Message's Source

question 97

Multiple Choice

The degree to which the audience perceives a message's source as expert and trustworthy is:

• A) source credibility.
• B) the sleeper effect.
• C) the primacy effect.
• D) the recency effect.

---

Definitions:

Ideology

Ideology represents a system of ideas and ideals, especially those that form the basis of economic or political theory and policy.

Ethics Instruction

The process of teaching or learning moral principles and how to apply them in real-life situations or professional practices.

Decision-Making Models

Theoretical frameworks that outline systematic processes for making choices and solving problems, often incorporating rational, emotional, and psychological aspects.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.