The _______________ Is Likely to Occur If There Is No

question 65

Multiple Choice

The _______________ is likely to occur if there is no delay separating two messages and if there is a considerable delay between the end of the second message and the audience's response.

• A) recency effect
• B) sleeper effect
• C) primacy effect
• D) mere exposure effect

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Definitions:

Internal Data Sources

Sources of data that originate from within the organization, including sales records, customer databases, and financial documents.

Simple Random Sampling

A type of sampling in which everyone in the target population has an equal chance of being selected.

Internal Company Data

Information collected from within an organization, used for analysis, decision-making, and strategic planning.

Competitive Intelligence

The systematic gathering of data about strategies that direct and indirect competitors are pursuing in terms of new-product development and the marketing mix.