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Discuss How Motivation Influences the Different Routes of Persuasion People

question 88

Essay

Discuss how motivation influences the different routes of persuasion people use according to the elaboration likelihood model. Explain how these motivational influences increase or decrease the persuasiveness of a message.


Definitions:

Shareholders' Equity

The ownership interest of shareholders in a company, calculated as total assets minus total liabilities.

Revenues

Income generated from normal business operations and includes discounts and deductions for returned merchandise.

Shareholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing ownership interest held by shareholders.

Subdivision

The act of dividing land into plots or parcels for the purpose of sale or development.

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