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Describe the two different routes of processing proposed by the elaboration likelihood model.
Import-Licensing Requirement
Regulations requiring a company or individual to obtain permission, often through a specific license, before importing goods into a country, used by governments to control the volume and types of goods entering the market.
Nontariff Barriers
All barriers other than protective tariffs that nations erect to impede international trade, including import quotas, licensing requirements, unreasonable product-quality standards, unnecessary bureaucratic detail in customs procedures, and so on.
Import Restrictions
Government-imposed controls or limitations on the quantity or value of goods that can be imported into a country, often to protect domestic industries.
Import Demand
The quantity of goods or services that domestic consumers or firms are willing to purchase from abroad at various prices.
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