When Is the Primacy Effect Most Likely to Occur? How

question 54

Essay

When is the primacy effect most likely to occur? How does the primacy effect influence the persuasiveness of a message?

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Definitions:

Noise

Any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium; a problem for all communication channels.

Message Sent

The information that has been transmitted or conveyed from one individual or entity to another.

Message Received

The conveyance and understanding of a communicated idea or information by the intended recipient.

Encoding

The process of converting information into a form that can be transmitted and understood by a receiver.