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What Is the Basic Idea Behind Cognitive Dissonance Theory? When

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What is the basic idea behind cognitive dissonance theory? When is dissonance particularly disturbing? According to Festinger, what are the three most common ways to reduce dissonance?


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The anticipated percentage gain or loss that an investor predicts a stock or investment will earn in the future based on historical or calculated projections.

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Expected Return

A financial term used to calculate the average amount of profit or loss an investment is predicted to generate.

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