In a Classic Study Conducted by Festinger and Carlsmith (1959)

question 96

Multiple Choice

In a classic study conducted by Festinger and Carlsmith (1959) on cognitive dissonance, under which circumstance did subjects come to believe that a boring task was interesting.

• A) when they did not have to tell someone that they enjoyed the task
• B) when they were paid $1 to tell someone that they enjoyed the task
• C) when they were paid $20 to tell someone that they enjoyed the task
• D) if they were predisposed to make a good impression on others

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Definitions:

FCC Subsidies

Financial assistance programs provided by the Federal Communications Commission to promote access to telecommunications services in underserved or high-cost areas.

Entry Barriers

Factors or conditions in the marketplace that make it difficult for new competitors to enter a market or industry.

Competitors

Other businesses or individuals who offer similar goods or services, competing for the same customers or market share.

Market

A venue or environment where buyers and sellers interact to trade goods, services, or information, often setting prices through supply and demand.