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A classic study by Cialdini (1976) and colleagues on people's reactions to their college sports team showed that:
Unilateral Nondisclosure Agreement
A legal contract in which only one party agrees not to disclose certain information to third parties.
Intellectual Property
Legal rights that result from intellectual creativity, such as inventions, literary works, designs, and symbols, recognized to belong to an individual or corporation.
Trade Secrets
Information, including formulas, practices, processes, designs, instruments, patterns, or compilations of information, that is not generally known or readily accessible to others, providing a business advantage.
Bilateral
Involving or affecting two sides equally; binding on both parties.
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