In a Classic Study by Allport and Postman (1947), Participants

question 108

Multiple Choice

In a classic study by Allport and Postman (1947) , participants were shown an image of a White man on a street car brandishing a razor at a Black man. Then the scene was described by one participant to another and so on until it had been described seven times. What were the findings of the study?

• A) In 50% of trials, by the last telling of the story, the participant was claiming a Black man held a razor.
• B) In 50% of trials, by the last telling of the story, the participant was not relaying any information about a razor.
• C) In the majority of trials, people were able to recount the story essentially accurately.
• D) In the majority of trails, people had gotten confused about the setting in which the story was taking place.

---

Definitions:

Price Ratio

A comparison of the prices of two goods or services, used to analyze consumer preferences or the cost-effectiveness of different products.

Income

The money received by an individual or business in exchange for labor, services, or investment, often measured on a regular basis like monthly or yearly.

Marginal Utility

Marginal utility refers to the extra satisfaction or benefit a consumer receives by consuming an additional unit of a good or service.

Total Utility

The complete gratification or advantage gained from using a specific quantity of a product or service.