In a Classic Study by Higgins and Colleagues (1977), Participants

question 50

Multiple Choice

In a classic study by Higgins and colleagues (1977) , participants were first asked to complete a task which primed them with different kinds of words, then they evaluated a person whom they had never met before who tends to engage in risky behavior. What were the findings?

• A) Participants primed with words like "adventurous" had a negative impression of the person.
• B) Participants primed with words like "reckless" had a positive impression of the person.
• C) Participants primed with words like "reckless" had a negative impression of the person.
• D) Participants primed with words like "reckless" had a negative impression of the person, while those primed with words like "adventurous" had a positive impression.