A Researcher Finds a Positive Correlation Between a Measure of Community

question 17

Multiple Choice

A researcher finds a positive correlation between a measure of community involvement and a measure of life satisfaction.How should we interpret the relationship between these variables?

• A)There is no relationship between involvement and life satisfaction.
• B)The higher a person scores on involvement,the higher they tend to score on life satisfaction.
• C)The higher a person scores on involvement,the lower they tend to score on life satisfaction.
• D)Involvement and life satisfaction are probably the same variable.

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Definitions:

80/20 Rule

A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.

Heavy Users

Consumers who use or purchase a product or service much more frequently than average users.

VALS Framework

A psychographic segmentation tool used to categorize consumers into eight distinct types based on their lifestyles, attitudes, and values.

Psychographic Groups

Segmentation of the market based on the psychological characteristics of consumers, such as lifestyle, values, and beliefs.