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Prosumption theory replaces terms like production and consumption, which have dominated sociological thought since its beginnings.
Reciprocity Norm
A social rule that suggests people should return the favors or benefits that they have received from others.
Social Prescriptions
Expectations and norms dictated by society regarding how individuals should behave.
Social Contagion
The spread of ideas, attitudes, or behaviors through a group or society, mirroring the infectious process of a disease.
Norm
A standard or rule that is expected to be followed by members of a society, guiding behaviors and establishing expectations.
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