Examlex
McDonaldization is coming full circle as other countries begin to export ultra-rational production and service institutions to the United States.
Motivational Research
A type of consumer research that focuses on underlying psychological drivers of consumer behavior, including desires, needs, and motivations.
Anthropomorphized
The attribution of human characteristics or behavior to non-human entities, objects, or concepts.
Animism
The belief that non-human entities, such as animals, plants, and inanimate objects, possess a spiritual essence.
Need For Uniqueness
The drive to stand out or be distinguished from others, influencing consumer preferences and behaviors.
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