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According to Anthony Giddens, ______ are properties that enable social phenomena to take form through structuration.
Consumer Journey
The complete path a consumer travels through from awareness to purchase and loyalty, including all interactions with a brand or product.
Product Sampling
involves providing potential customers with a sample of a product free of charge in order to introduce the product and encourage purchases.
Direct Marketing
A type of advertising strategy that involves sending promotional materials directly to potential customers through mail, email, or other channels, without intermediary media.
Public Relations
The professional maintenance of a favorable public image by a company, other organization, or famous person.
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