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Who wrote, "People's minds and their conceptions of themselves are shaped by their social experiences?"
Marketing Program
A strategic plan that combines all marketing goals and objectives into one comprehensive plan, utilizing various advertising and promotional activities.
Target Markets
Specific groups of potential customers at whom a company aims its products or services.
Industry Trends
The general direction in which a specific industry’s market, technology, and competitive practices are moving.
Points of Difference
Unique attributes or benefits that set a product or service apart from its competitors.
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