Techniques That Protect Your "Personal Space," Such as Using a Newspaper

question 103

Multiple Choice

Techniques that protect your "personal space," such as using a newspaper to shield yourself from others, is known as ________.

• A) the diffusion of responsibility
• B) alienation
• C) the norm of noninvolvement
• D) group polarization

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Definitions:

Interference

In communication, any external or internal factors that distort or hinder the delivery and comprehension of a message.

AIDA Model

A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.

Awareness

The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.

Interest

A fee paid for the use of borrowed money, typically calculated as a percentage of the principal amount.