The Most Significant Predictor of Whether a Student Will Attend

question 54

Multiple Choice

The most significant predictor of whether a student will attend college is his/her ________.

• A) test scores
• B) motivation
• C) family background
• D) personality

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Definitions:

Social TV

The integration of social media with television viewing to enhance user engagement through sharing and interaction.

Brand Messaging

The underlying value proposition conveyed through all communications and interactions with the marketplace, helping to inform and shape perceptions of the brand.

The Walking Dead

A popular television series and comic book franchise focused on a group of survivors in a post-apocalyptic world filled with zombies.

Influencers

Persons capable of swaying the purchasing preferences of others owing to their position, knowledge, authority, or rapport with the audience.