Why Was Coca-Cola Considered a Particularly Good "Pick-Me-Up" Prior to 1903

question 89

Short Answer

Why was Coca-Cola considered a particularly good "pick-me-up" prior to 1903?

---

Definitions:

Cost-to-retail Ratio

A method used in retail to calculate the cost of merchandise sold, calculated by dividing the cost of goods by the retail price.

Net Markdowns

The total decrease in the selling price of merchandise over a period, minus any markdown cancellations or recoveries.

Freight-in Charges

Costs incurred in bringing inventory to its present location and condition, typically including transportation charges.