How Have Television Advertisements and Other Forms of Cultural Media

question 60

Multiple Choice

How have television advertisements and other forms of cultural media typically portrayed the elderly?

• A) as wise and knowing
• B) as overprotective and nurturing
• C) as accomplished and affluent
• D) as unimportant and stereotyped

---

Definitions:

Aversion Therapy

A behavioral treatment method that uses negative stimuli to reduce the appeal of undesirable habits or behaviors.

Operant Conditioning

The learning of voluntary behavior through the effects of pleasant and unpleasant consequences to responses.

Unpleasant Stimulus

Any object, event, or situation that is undesirable or discomforting to an individual, often leading to avoidance behavior.

Modeling

The process of learning behavior by observing and imitating others, as proposed in Bandura's social learning theory.