Examlex
What is the relativity of deviance?
Perceived Risk
The potential negative outcome a consumer envisages before making a purchasing decision, influencing their behavior and choice.
Negative Antecedent State
A psychological or physical condition that exists before a particular behavior, leading to a reduction in consumer satisfaction or decision-making efficiency.
Temporal Uncertainty
The uncertainty associated with the timing of events, which can affect planning and decision-making processes.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs, values, or attitudes, prompting them to seek resolution.
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