A Group Characterized by Intimate, Long-Term, Face-To-Face Association and Cooperation

question 21

Multiple Choice

A group characterized by intimate, long-term, face-to-face association and cooperation is referred to as a ________.

• A) secondary group
• B) clique
• C) primary group
• D) community

Understand the usage, advantages, and disadvantages of surveys in PR research.

Differentiate among commonsense theories, working theories, and scholarly theories.

Explain the benefits of using digital analytics in the research phase of a PR campaign.

Describe the processes, roles, benefits, and drawbacks of focus group research in PR.

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Definitions:

Slot Machine

A gambling device that creates a game of chance for its players, featuring reels that spin and symbols that align to determine outcomes.

Reward

A beneficial outcome, object, or stimulus given in response to desired behavior, which serves to reinforce or increase the likelihood of the behavior's recurrence.

Negative Reinforcement

A behavioral concept where the removal of an unfavorable stimulus following a response increases the likelihood of that response being repeated in the future.

Aversive Stimulus

A type of stimulus that is unpleasant or unwanted, and can lead to changes in behavior when it is used as a consequence.