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Erving Goffman introduced the idea that in everyday life we perform our assigned roles, and maintained that our social life was like a drama enacted on a stage. Discuss his approach to the study of everyday life. Include in your discussion his ideas of front and back stage, as well as impression management.
Marketing Manager
A professional responsible for overseeing and implementing strategies to promote and sell products or services, including market research and advertising.
Advertising Budget
The amount of money allocated for promoting products or services through various advertising channels within a specific time period.
Sales Commissions
Payments made to salespersons, often calculated as a percentage of the sales they generate.
Marketing Manager
A professional responsible for overseeing the promotion and selling of a company's products or services, including planning and executing marketing strategies.
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