Case Scenario 3: Bunnywac

question 23

Essay

Case Scenario 3: Bunnywac.
Bunnywac is a global producer and seller of batteries for consumer electronics, and competes primarily by providing battery products equal in performance at a lower price. The worldwide battery industry suffers from issues of overcapacity and commoditization, brand segmentation and proliferation, the growing strength of global retailers, and the low-cost threat of new entrants from Asia. Bunnywac has grown quickly into one of the leading players in the battery industry primary through horizontal acquisitions, and is now counted among the top four companies in North and Latin America. Its presence in Europe and Latin America is negligible. A key factor in Bunnywac's rapid growth is its technology outsourcing arrangement with Mats. Mats is one of Japan's largest technology holding companies and Bunnywac's core battery technology is licensed from Mats. Bunnywac's license with Mats expires soon and it is concerned that Mats will not renew it, or will renew it only for a substantial price premium. Consequently, Bunnywac's CEO is exploring the possibility of developing its core technology in-house.
-(Refer to Case Scenario 3). What aspects of Bunnywac's development of its core battery technology do not fit the notion of strategic behavior that you identified above?

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Definitions:

Language Choices

The selection of words, tone, and style in communication, which can affect clarity, persuasion, and reception by the target audience.

Passive

A grammatical voice or writing style where the focus is on the action being done to the subject, rather than the subject performing the action.

Pompous

Exhibiting self-importance or grandiosity, often characterized by an exaggerated display of dignity or importance.

Communication Style

The distinct manner or approach an individual uses to interact, share information, and express themselves to others.