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Organizations should first change strategy and then determine a compatible structure as it is easy to change existing structure.
Cultural Meaning Systems
The shared beliefs, values, norms, and practices that shape a society's behavior and its interpretation of products and brands.
Culturally Situated
A concept or object that is understood and interpreted within the context of a specific culture, reflecting its values, norms, and practices.
Marketing Actions
Initiatives or activities undertaken to promote and sell products or services to a target audience.
Contextual Approach
A method that takes into account the environment, circumstances, or background of a subject to better understand its behavior or function.
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