McDonald's Operates Through a Franchising System Wherein the Head Office

question 119

Multiple Choice

McDonald's operates through a franchising system wherein the head office uses strategic and financial controls to ensure that the franchisees are creating the greatest possible value. This is an example of a(an) :

• A) worldwide product divisional structure.
• B) strategic network.
• C) SBU multidivisional structure.
• D) simple structure.

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