Examlex
Describe the organizational structures used to implement cooperative strategies, giving attention to the role of the strategic center firm.
Multibranding
A marketing strategy that involves a company using two or more brands to offer similar products or services to capture a larger market share.
Do-It-Yourself Market
The sector of the market that sells tools, materials, and components which allow consumers to complete projects on their own without professional help.
Professional Construction Market
A segment of the construction industry focused on providing specialized services and products to professionals, such as contractors and architects.
Co-branding
A marketing strategy where two or more brands form a partnership to increase the value of their product or service to consumers by leveraging each other's brand equity.
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