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The main goal of franchising for the franchisor, such as Wendy's or Dunkin Donuts, is
Law of Diminishing Marginal Returns
A rule of economics that asserts when a single production element is expanded and the rest stay unchanged, there will ultimately be a decline in total output after reaching a specific threshold.
Cost Curves
Graphical representations in economics that show how the costs of production vary with different levels of output.
Marginal Product
The additional output that can be produced by adding one more unit of a specific input, holding all other inputs constant.
Variable Input
An input in the production process that can be adjusted in the short term, such as labor or raw materials, to change the output level.
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