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Identify the competitive risks associated with cooperative strategies.
Market Segmentation
The practice of dividing a target market into smaller, clearly identified segments of consumers with similar needs, characteristics, or behaviors.
Consumer Profiling
The process of creating detailed descriptions of segments of buyers to inform targeting strategies and product development.
Repositioning
The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.
Brand Image
The public's perception and emotional appeal of a brand as a result of its branding efforts, which may include product experience, advertising, design, and media portrayal.
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