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If a firm chooses to expand internationally, it must attempt to compete in all the major world markets, or else lose its competitive advantage.
Actor-observer Effect
A psychological phenomenon in which people tend to attribute their own actions to external circumstances but others' actions to their personalities.
Dispositional Attributions
Explanations for behaviour based on an actor’s personality or intellect.
Situational Attributions
Explanations for behaviour based on an actor’s external situation or environment.
Self-serving Bias
The common human tendency to attribute successes to internal factors (like ability or effort) and failures to external factors (like luck or bias).
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