US Cola Companies Entered the Global Market Because of

question 130

Multiple Choice

U.S. cola companies entered the global market because of

• A) fully-exploited domestic markets for cola.
• B) lower labor costs in the emerging markets.
• C) economies of scale that offset research and development costs.
• D) an increase in the return on investment from their U.S. bottling plants.

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Definitions:

Environmental Factors

External elements, including social, economic, technological, and natural conditions, that affect individuals, organizations, and societies.

Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market.

Integration

The process of combining or coordinating separate elements so as to provide a harmonious, interrelated whole.

Task Environment

The immediate external elements including competitors, customers, suppliers, and regulatory agencies that directly influence an organization's operations and performance.