Lands' End Is an Example of a

question 102

Multiple Choice

Lands' End is an example of a

• A) company that could expand globally after acquisition by a large, international firm (Sears) provided the resources.
• B) firm that has entered international markets by acquiring local retailers who know the host countries' markets.
• C) smaller firm that can sell products globally without large facilities overseas.
• D) company using a web-based marketing and distribution process that was not able to break into the international market due to lack of customization.

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Definitions:

Market Size

The total volume of sales of a specific product or service or the total number of potential customers within a given market.

R&D

Research and Development; activities in businesses or organizations aimed at gaining new knowledge or finding innovative applications of existing knowledge.

Forecast Cells

In modeling and simulation, parts of a spreadsheet or model designated for predicting future values based on historical data and regression analysis.

Simulation

A method or process of modelling a real phenomenon with a set of mathematical formulas. It is often performed with the help of computers to analyze the behavior of a system.