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Identify and Describe the Modes of Entering International Markets

question 10

Essay

Identify and describe the modes of entering international markets. What are their advantages and disadvantages?


Definitions:

Prospect Pool

The group of potential customers or clients who may be interested in a company's products or services.

Centers of Influence

Individuals or organizations that have a significant impact on the attitudes or behaviors of potential clients in a specific market.

Prospect Pool

A collection or database of potential customers or clients who might be interested in a company's products or services.

Contact Management File

A digital or physical repository where information about clients or potential clients, including contact details and interaction history, is stored and managed.

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