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Personal motives for managers to seek diversification include a desire to
Purely Competitive
A market structure characterized by a large number of buyers and sellers, free entry and exit, and a standardized product, leading to companies becoming "price takers."
Marginal Revenue
The increase in revenue resulting from the sale of one additional unit of output.
Profit-Maximizing
The process or strategy of adjusting production and pricing to achieve the highest possible profit within a market.
ATC
Average Total Cost; this refers to the total cost per unit of output incurred when producing goods or services.
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