Examlex
The best predictor of a competitor's action is the amount of organizational slack it holds.
E-mail Marketing
A technique of sending commercial messages to a group of people using electronic mail, aimed at promoting products or services.
Potential Contacts
Individuals or entities that could possibly be converted into clients or customers, identified through research or networking as having an interest or need for a product or service.
Leads
Potential customers who have shown interest in a company's product or service and may eventually result in a sale.
Cold Canvassing
The process of approaching potential customers or clients unsolicited, without prior contact or appointment, typically in person or over the phone.
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