Although Both Companies Have Internet Access to Potential Customers, the Most

question 8

Multiple Choice

Although both companies have Internet access to potential customers, the most striking difference between Barnes and Noble's access to customers and Amazon.com's access to customers is the difference in the ____ dimension of relationships with customers.

• A) responsiveness
• B) richness
• C) affiliation
• D) reach

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Definitions:

Diffusion

The process by which an innovation is communicated through certain channels over time among members of a social system.

Control

In experimental research, the standard by which test results are compared, often a group that does not receive the experimental treatment.

Within-subject Design

A research design where the same participants are subjected to each condition of an experiment, allowing comparison of their performance across conditions.

Experimental Condition

In research, this is the set of conditions applied to subjects that is manipulated by the researcher to observe its effects compared to a control condition.