Zara Has Developed Capabilities to Compete in the "Fast Fashion

question 61

Multiple Choice

Zara has developed capabilities to compete in the "fast fashion" portion of the clothing market, including quickly copying runway fashions; vertical integration from design to point of sale; flexible, just-in-time manufacturing systems; and a time to market for new items of just three weeks compared to an industry average of nine months. These are all characteristics of what business level strategy?

• A) Cost leadership
• B) Differentiation
• C) Integrated, low-cost differentiated
• D) Stuck-in-the-middle

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