Examlex
To position itself differently from competitors, a firm must decide to either perform activities differently or to perform different activities.
Sociocultural Influences
The social and cultural factors that affect individual behavior, preferences, and attitudes, including family, religion, education, and media.
Consumer Purchase Decision Process
The stages a buyer goes through when deciding to purchase a product, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Psychological Influences
Factors that affect consumer behavior and decision-making processes, including perceptions, attitudes, motivations, and personality traits.
Consumer Purchase Decision Process
The stages a consumer goes through before, during, and after making a purchase, including recognition of need, information search, evaluation, purchase, and post-purchase evaluation.
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