Subway Is Targeting a More Narrow Market Segment Among College

question 55

Multiple Choice

Subway is targeting a more narrow market segment among college students than the segment on which McDonald's focuses. Subway is focusing on students interested in healthy fast food. To select this business strategy, Subway would have used information from all the following categories EXCEPT

• A) demographic factors.
• B) psychological factors.
• C) consumption-pattern factors.
• D) end-use segments.

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Definitions:

Cash Payments

Transactions in which cash is used to settle debts, purchase goods, or services at the time of the purchase.

Cash Short

A situation where the amount of cash on hand is less than what is recorded on the books, often indicative of errors or theft.

Other Income

Refers to revenue generated from activities that are not part of a company's core business operations.

Income Statement

A financial document that shows a company's revenues, expenses, and net income over a specific period.