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Zara Has Developed Capabilities to Compete in the "Fast Fashion

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Zara has developed capabilities to compete in the "fast fashion" portion of the clothing market, including quickly copying runway fashions; vertical integration from design to point of sale; flexible, just-in-time manufacturing systems; and a time to market for new items of just three weeks compared to an industry average of nine months. These are all characteristics of what business level strategy?


Definitions:

UCC

The Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, intended to standardize and simplify the law across jurisdictions.

Renunciation

The formal rejection of a claim, right, or possession, usually involving a legal or official declaration.

Forbear

To refrain from enforcing a right or claim, or to abstain from doing something.

Unilateral Contract

A contract in which one party makes a promise in exchange for the other party's performance, rather than a promise in return.

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