If a Firm Has a Service That Is Valuable, Rare

question 59

Multiple Choice

If a firm has a service that is valuable, rare, and costly-to-imitate, but a substitute exists for the service, the firm will

• A) achieve competitive parity.
• B) have a competitive disadvantage.
• C) have a temporary competitive advantage.
• D) gain a sustainable competitive advantage.

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Definitions:

Tangible

Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.

Emotional Appeals

Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.